Step 1 – Find and define your competitions:
Step 2 – Compare your app with other businesses:
- Product Features
- Web Presence
- Monetization options
- Position in the market
- SWOT analysis
- Who is the target audience
- Unique value offerings
Step 3 – Analysis of the app stores
You can check out the app store data for learning how your competitors are doing in the market. The data includes the ratings – average, good, excellent or poor, reviews, update cycles, last update date and the bugs fixed recently. User reviews are important for all the versions of the app. The bugs arrived on the apps and the fixed versions and additional features they are offering with each of the version releases is important as well. This will help you avoid committing the same mistakes with your applications as well. Always check out the negative reviews to find the problems with the applications of your competitors.
Step 4 – Analyze the need of your target audience
Every business has some services to offer and mobile apps are not the exceptions. You are trying to resolve some issues or providing solutions through your mobile app. Different users have different needs and expectations for each app. Therefore, you have to learn all the needs of your users to draw and improve services of your mobile app.
Step 5 – Evaluating the marketing techniques for your app
Evaluating and identifying marketing techniques for your mobile app well in advance is very important. It will reduce the hurdles and hardships of marketing later when the app is ready for sale.
There are marketing mediums like:
1.) Social Media
2.) PR Agencies
3.) Advertising Agencies
4.) Ad networks
5.) Content (blogs, articles, videos, audios, podcasts, infographics, images)
6.) Digital marketplaces
Step 6 – Tools for monitoring and analyzing competitions
There are many tools which you can take the help of the evaluation and analysis competitions:
- Google Alerts – You’ll get notified about the specific keywords that your users search on the search engines when you set up google alerts.
- App Annie – You can get reports on your competitor’s app marketplaces and reviews through the app stores.
- App Store – App store is another tool to get the nitty-gritty about your competitors’ businesses.
- SEMrush – If you want to know the strength of the online presence of your competitors or the source of healthy backlinks they are getting from, you must use this application.
So, have you got a great idea of building a mobile app, go ahead and prepare the ground for it through this guide.