Unity Ads

Unity Ads allows publishers to integrate video ads into mobile games in a way that increases player engagement. It also offers the highest Average Revenue per User (ARPU) of any global rewarded video ad network.


  • Easy and Simple setup
  • Create a positive player experience
  • Introduce rewarded video ads without interrupting gameplay
  • Give gamers an incentive by offering them rewarded video ads

How do you integrate unity ads in unity?

Enable Ads in Unity

Open your game project, or create a new Unity project.

Select Edit > Build Settings and set the platform to iOS or Android.

Enable Ads in the Unity Services window.

Unity Ads is a comprehensive monetization platform forUnity, iOS, and Android developers. Use it to easily monetize your existing player base, or fuel your player acquisition strategy by advertising your game across the world's largest gaming community.

How to use Unity Ads

Step 1: Enable ads for your game in the Editor. Open the Ads configuration window from Window > Services > Ads. Click the switch on the right-hand side to turn Ads on, then answer a few questions about the game you are making. ...

Step 2: Add code to your game. You can use code samples to implement ads in your game.

How do I add AdMob ads to unity?

Step 1: Set up Unity ads. Create and login to your Unity ID.

Step 2: Configure mediation settings for your AdMob ad unit. You need to add Unity Ads to the mediation configuration for your ad unit.

Step 3: Import the Unity Ads SDK and adapter. 

Step 4: Additional code required.

Step 5: Test your implementation.

Understanding how ads generate revenue

Every time your game requests an ad, Unity Ads holds an open auction for advertisers to bid on your impression. The highest bidder provides an ad. Advertisers can bid on different impression types to provide a diverse source of revenue streams. The following types are listed in escalating order of expected earning potential:

Ad start (the player triggers an ad)

Completed view (the player watches an ad to the end)

Click (the player clicks the ad, leading to an external product link)

Install (the player clicks out to the external product page and installs the product)

Your eCPM (effective cost per 1000 impressions), represents your overall blended revenue across these streams. The key to maximizing your eCPM is designing your ads to consistently generate the highest quality impressions.

Why use Rewarded Ads?

When done right, the incentive to voluntarily watch ads makes Rewarded Ads an extremely effective form of marketing as it helps create a positive player experience. Rewarded Ads monetize better, typically yielding higher quality impressions. They can also drive help engagement and retention. As a byproduct, they increase the likelihood of players investing further through in-app purchases.

Implementing Rewarded Ads effectively

Like any other game mechanic, remember that effective ads implementation requires carefully considered game design. Think of the following tips as recommendations; the best approach will ultimately depend on the specifics of your game and incorporate input from marketing, production, and game design disciplines within your team. To learn more about design-driven monetization, watch this presentation from Unite ‘16.