Progressive Web Apps :
Progressive web apps are web apps with the functionality and design of mobile apps.
While the question has long been: How can we emulate web content for mobile – it is now the other way round. Web applications are trying to emulate what is working on mobile to give their (mobile) users a familiar touch and feel.
The idea is to create app-like experience on web pages or websites.
Here are some of the benefits, Google lists in its developer manual on why you should build a PWA:
· Worthy of being on the home screen
When the Progressive Web App criteria are met, Chrome prompts users to add the Progressive Web App to their home screen.
· Work reliably, no matter the network conditions
Service workers enabled Konga to send 63% less data for initial page loads, and 84% less data to complete the first transaction!
· Increased engagement
Web push notifications helped eXtra Electronics increase engagement by 4X. And those users spend twice as much time on the site.
· Improved conversions
The ability to deliver an amazing user experience helped AliExpress improve conversions for new users across all browsers by 104% and on iOS by 82%.